Smaller, Stranger, Better.
Short. Sharp. Slightly Unstable. Every Friday.
🧠THE BRAND PULSE — Vol. 06
Short. Sharp. Slightly unstable. Every Friday.
Usually I talk about one thing that gives me hope and one thing that makes me question everything.
This week? No Terminators.
Just some weirdly useful ways I actually used AI this week.
Let’s go.
THIS WEEK’S PULSE: 5 WALL-E’s
Small Wins > Big Promises
1. Visualizing my backyard post-landscaping
I fed a before photo into an image tool and gave it a few prompts. It gave me back a mockup that helped me finalize decisions way faster than moodboarding ever could.
It wasn’t perfect, but it was enough to move.
2. Designing a sound panel layout for a practice room
I told it the room dimensions, the material types, and my goals: sound absorption and it has to look good.
It gave me a full layout plan—with balance. This was done in 10 minutes.
🌱 3. Helping my daughter create a brand new Pokémon
We asked AI to generate prompt ideas to help build a new creature from scratch. Type. Backstory. Weaknesses. Personality. Then, generate the image.
Flora is a Grass/Psychic type that’s cheetah-adjacent. Also wings.
It’s pretty cool to see her build something from her brain—with a little help from mine and a machine.
{5 out of 5 Wall-E’s)
Because AI isn’t just about saving time or scaling output.
Sometimes it’s just about getting unstuck. Or starting something you wouldn’t have otherwise.
Final Thought:
The most useful AI isn’t the one that replaces you.
It’s the one that helps you do something you want to do.
See you next Friday.
— Andrew
@CatalysPulse








